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Revving up at 42 Racing! 
Our team propels
BRANDS, RIGHTS HOLDERS, and DRIVERS
toward the finish line of success.

With PASSION and PRECISION,
we fuel victory for our partners.

BRANDS

MOTORSPORT ANALYTICS

Our advisory services in motorsport begin with a thorough audit of business requirements. Leveraging extensive experience in the industry, we ensure that clients' investments in sports and entertainment deliver tangible value to their customers and meet strategic objectives, providing confidence in both present and future outcomes.
 

ASSESSMENT AND AWARENESS

Our team of motorsport mavens scours the bustling marketplace to pinpoint high-value prospects that perfectly align with the business goals unearthed during our audit process.
 

NEGOTIATIONS

We're your motorsport experts, guiding you through the complexities of engaging with rights owners or racing drivers for streamlined entitlement acquisition. From making the initial introductions to sealing the deal, we're your trusted allies, ensuring your interests are safeguarded every step of the way.
 

MARKETING ACTIVATIONS

We're not just about crunching numbers and entering markets. With our wealth of experience, we specialize in crafting from simple to sophisticated activation plans across multiple territories or locally, driving tangible business growth for our clients, big or small.
 

MERit - Measurement, Evaluation and Review it

MERit is paramount to us, ensuring all expenditures align with our clients' objectives while delivering incremental gains. We offer tailored, transparent reporting modules for near real-time insights into marketing activation delivery.

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STRATEGIC GUIDANCE FOR RIGHTS OWNERS 

With our deep understanding of the motorsport industry and the unique challenges faced by small to mid-size rights holders, we offer a wealth of specialized services to enhance their investments. Leveraging our extensive experience, we provide honest and straightforward advisory, prioritizing the development of solutions that deliver lasting commercial value and excellence. 
 

REVENUE GENERATION 

Our Commercial team crafts custom sales strategies tailored for small and mid-size rights holders. We immerse ourselves in your business, aligning your goals with the perfect brands. From comprehensive audits to maximizing rights and investment advice, we ensure you secure the ideal brand partnerships at every level.
 

MARKETING STRATEGIES AND SOLUTIONS

We specialize in crafting dynamic marketing programs that resonate with both businesses and consumers, strategically aligned with their overarching goals. From devising marketing strategies to executing on-the-ground activations and leading-edge social media campaigns, our expertise ensures our clients stand out in the crowd.

RIGHT HOLDERS

RACING DRIVERS

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MENTORING

Elevate your racing journey with 42 Racing as your trusted mentor, guiding you towards success on and off the track.
 

DRIVING SUCCESS: THE POWER OF IMAGE IN MOTORSPORT

In the fast-paced world of motorsport, having an image that aligns seamlessly with the values sought after by promoters, car manufacturers, and rights holders is paramount. It's not just about crossing the finish line first; it's about embodying the essence of excellence, professionalism, and integrity both on and off the track. An image that reflects these core values not only enhances your marketability as a driver but also opens doors to lucrative partnerships, sponsorships, and opportunities. It's about more than just driving fast; it's about driving forward a brand that resonates with the ethos of the motorsport community, setting you apart as a true ambassador of the sport.
 

ACCELERATING YOUR RACING CAREER: THE POWER OF MENTORSHIP

In the competitive world of racing, having expert guidance is the key to unlocking your full potential and accelerating your career trajectory. A mentorship program provides invaluable support and insights, helping you navigate the complexities of the racing landscape with confidence and clarity. From honing your driving skills to making strategic career decisions, a mentor offers personalized guidance tailored to your unique goals and aspirations. With our wealth of experience and industry knowledge, we can provide invaluable advice, connections, and opportunities that can propel your racing career to new heights. In a sport where every millisecond counts, having a trusted mentor by your side can make all the difference between chasing dreams and realizing them on the podium.

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