Marco Raggi, Business Development Director at 42 Racing, has been interviewed by BrandBeat, a US-based media platform covering brands, marketing, advertising and sponsorship, about the future of the European sports sponsorship market.

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The interview, “Is Europe's Sports Sponsorship Divide Leaving Money on the Table?”, follows the analysis of Nielsen Sports data on European sponsorship investment and examines the significant differences in sponsorship maturity between European markets.

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Raggi discusses why sponsorship should move beyond brand visibility and logo exposure to become a measurable business asset, supported by clear objectives, strategic activation and effective ROI measurement.

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The conversation also explores the untapped potential of European sponsorship markets, particularly in countries where investment remains below the levels observed in more mature markets.

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For 42 Racing, the interview represents another opportunity to contribute to the international debate on sports sponsorship strategy, commercial activation and the evolution of the European sponsorship industry.